Tuesday 18 January 2011

Type comparison 2 - sans headline faces

One of our Irish clients has been in touch, looking to change their sports page headline font from Franklin Gothic. The key question in any such change, of course, is why? Do they want:
  • A more economical face (a better count)
  • Clearer legibility
  • Stronger display
  • Something more modern
  • A different font from another title or from other sections
  • A brand change?
Anyway, in order to help them consider which font they might go for, we have prepared another typechart. This one is for sans display faces for newspapers. There are of course different weights for all those listed, except Impact. If you would like a higher res PDF than the jpgs above, let me know on petersands@mistral.co.uk and I will send you a copy. The previous typechart for newspaper body copy fonts can be found here.

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