Sunday 13 October 2013

Why politicians need media training


Some of my friends and colleagues, including George Dearsley, Andy Drinkwater and Frank Wintle, run 'handling the media courses'. They teach politicians, chief execs and others in the public eye how to deal with the ruthless questioning by media terriers such as Jeremy Paxman and John Humphrys. They show them what to expect, how to do their research and what not to do and say. It is an interesting way to make a living … but is it really necessary? Well, watch this amazing video here and draw your own conclusions. Enjoy. 

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